Destination BC is governed by a Board composed of up to nine private-sector directors, who are appointed by the minister responsible for tourism. All appointments are governed by the overriding principle of selection based on merit and are handled by the Crown Agencies and Board Resourcing Office.
There are four standing committees: Finance and Audit; Human Resources, Governance and the Tourism Marketing Committee. Destination BC’s Board of Directors provides strategic policy direction and leadership to the organization. Our CEO, Marsha Walden along with our executive leadership team, manages the implementation of Destination BC’s operational policies and corporate goals.
Destination BC adheres to the disclosure requirements included in the Best Practice Guidelines developed by the provincial government.
The Chair is responsible for the effective leadership and performance of the Board and is the liaison between the Board and the Minister responsible for tourism. The Chair works with the CEO to ensure effective relations with tourism partners and government.
Directors have a fiduciary duty to act in the best interests of Destination BC. They are guided in fulfilling their mandate by Destination BC’s partners and, in particular, British Columbia’s tourism industry.
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