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A new strategic framework will guide year-round tourism growth that benefits people and communities, while protecting British Columbia’s natural environment.Learn More
Destination BC's annual ski campaign is in market for the first time in Mexico.Learn More
Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.
We work collaboratively with industry, regional, community, and Indigenous partners.
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